Every second you wait costs $1.6 billion.

Author

Tim Hanson
August 16, 2023

Amazon estimated if their site loaded even one second slower over the year, they’d lose $1.6billion dollars. Billion. With a B.

Site speed, or the lack of it is nuts. We all know we need a faster site. And yet it’s the content team that usually gets it in the neck when the site is slow.

And the story goes something like this,

⬇️ slow site
⬇️ Content team is told to fix it
⬇️ They need to make a business case to the dev time
⬇️We know the business case, but it’s difficult to communicate
⬇️ Business case doesn’t get written
⬇️ Site still slow

The impact of the site being slow?

  • Almost triple the bounce rate rate between 4 seconds and 6 seconds

  • Every one second slower reduces conversion by 4.22%

  • Reduce pages per visit from 8.9 down to 3.3 for one second longer load time

If you just wanna dive straight in, the tool is here -
The video on how to use it is here.

I got pretty curious about this problem of not know what needs to be done across the whole site, and how to present the business case etc. I made a site speed visualisation tool.

  • What are the issues across the whole site?

  • Are there issues with the theme?

  • Does one issue plague more pages than the rest?

So, I do what I always do, take a spreadsheet output of all the data I’ve been using for a while and turn it into a dashboard to understand what’s going on.

Welcome welcome to the very first tools in the tools-letter. I’m so happy to have you here. Let’s dive into site speed visualisation.

Imagine having all the issues broken out. Prioritised. You can see what part of the site is hit the most. What to fix, how many pages need fixing and how to fix them. It’s all here.

How to set up and use the speed visuals dashboard

Once you’re there, crawl your site as per the video above and you’ll have everything you need.

Now go.
Go make your sites faster.
Go learn what’s going on under the hood.
Go make $1.6B extra a year. (Not promised in any way, shape, or form).

I look forward to seeing how fast you can get your site.

Tim out.

P.S. let me know how I can make this better. I’m always tweaking these things. I want to make this better. Hit reply and let me know how it’s going.

P.P.S I’m giving away five of these site speed audits to people who comment on the LinkedIn post about this launch. Full audit, my personal prioritising, video call and recommendations. Go comment for a chance to win one.